In today’s overcrowded marketplace, you may be brilliant at what you do, but there’s likely to be a whole lot of people out there doing virtually the same thing. If you can’t find a way to powerfully set yourself apart from the pack, you’re history.
With Singular Signatures and Limited Edition Lexicons, Joel creates the iconic phrases, names and vocabulary that will render you utterly unique in the marketplace.
Your Singular Signature is the key, memorable phrase for which you are known. It could be your moniker, what you call yourself or your company, your tag line, your book title, the way you frame what you do.
Take “Men Are From Mars and Women Are From Venus,” for example. This is more than just a title. It’s John Grey’s signature – his core idea, ingeniously worded. Thousands of authors have written about relationships between men and women, but only John Grey has created a phrase this distinctive. It not only captured his philosophy in a sound bite, it spawned a wildly lucrative series of books and products with an entire planetary lexicon. In the ultimate tribute, it has become part of the indelible shorthand of our culture.
A Limited Edition Lexicon is the extension of your signature. It’s the whole vocabulary in which you cloak your service or product, that rescues you from abstract, generic, cliché-ville. It may show up in the name of your tools, the titles of your chapters, the cool and clever way you label the various parts of what you offer.
Together, your Singular Signature and Limited Edition Lexicon make up your brand – the unforgettable language that will set you apart from everyone else out there.
What Joel brings to the table is an acutely developed “impact meter” and a particular genius for naming things. In his hands, your Singular Signature and/or Limited Edition Lexicon may be inspired by an apt metaphor or imported from a distant chapter of your life. Or it may simply bubble up spontaneously from the inner chambers of his quirky brain. But when you hear it, it will be the ultimate “Aha! That’s me!” moment. And it will become an audience-grabbing, career-making, business-building identity that you will use forever.